Qarqa’

Design: Yasmina Rasamny
Project Type: Student Project
School: American University of Beirut
Course: Final Year Project
Tutor: Mia Azar
Location: Beirut, Lebanon
Packaging Contents: Mate, Tea
Packaging Substrate / Materials: Cardboard, Glass, Wood, Jute, Paper
Printing Process: Digital printing, Screen printing

Qarqa’ is a new brand of maté, catered for the young Lebanese generation. Its identity and packaging design make it more accessible and promote it as a healthy and trendy drink. Originally a South American beverage, maté traveled to the Chouf and the Matn area of Lebanon and became part of the Druze lifestyle. Qarqa’ considers this cultural value of the product, while conforming to the demand of the new consumer.

The project is based on two different kits, the “taster kit”, which aims at promoting the brand, and the “mateo kit”, which compiles the fundamentals of maté into one entity. Qarqa’ also provides a wide range of products, from different yerba maté blends, to bombillas and glass gourds, making the maté experience as accessible and delicious as possible.