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Rewarding Each Day in Life



Design: Karyarupa
Project Type: Produced, Commercial Work
Client: Douji Chips
Location: Indonesia
Packaging Contents: Potato Chips
Packaging Substrate / Materials: Aluminium and Paper
Printing Process: Offset printing

It’s no secret that some days can be mundane. Yet, that’s exactly where Douji comes along—to reward and indulge you with their tasty potato chips. Douji elevates the snacking game with their secret recipe chips that gives sparks to your daily life.

Our collaboration with Douji commenced with developing and creating a brand identity and collateral. Since the owner was inspired by Ibaraki dōji when he first name Douji, we crafted its branding with a contemporary Japanese style as seen clearly from the logo. We chose Pistachio and a slight bit of Orange for the color palette to keep things vivid. Moving into the details, we created an illustration that speaks about the unpredictable daily life, knowing that Douji will relentlessly reward our days with scrumptious greetings of their potato chips.







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