Tria Taproom Beer Cans

Design: Julie Eckert
Project Type: Produced, Commercial Work
Client: Tria Taproom
Location: Los Angeles, United States
Packaging Contents: Draft Beer

Tria Taproom is the first restaurant in Philadelphia to be completely on draft – even wine. To top that off, the kegs are hooked up to their beverage site so you can check and see how much is left of your favorite specialty beer or wine before it’s gone. As a new brother to the original Tria chain, the Taproom continues to excel in beer, wine and food. I worked alongside the owners and architects to create this new identity. Recently, due to the creation of to-go crowlers, we worked together again to create a can design that would reflect the brand ideals, industrial yet barnyard, and classic yet modern. The final can design is a good mix of confident, sassy and nerdy about beer.