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Acnase Rebranding

Design: Ar Propaganda
Chief Creative Officer, Creative Director: Jorge Nemoto
Creative Director, Art Director, Post Production: Renata Antunes
Art Director: Vinicius Haquim
Art Assistant: Vitor Barone
CG Generalist (3D): Guilherme Duarte
Account Director: Fernanda Villela, Alessandra Ramalho
Project Type: Produced, Commercial Work
Client: Biolab
Location: São Paulo, Brazil
Packaging Contents: Antiacne moisture
Packaging Substrate / Materials: Paper

Ar Propaganda rejuvenates and changes the positioning of one of the most traditional brands of the Brazilian young public: Acnase. From the design of a new brand and new packaging, based on consumer research and branding methodologies, we launched a new campaign consisting of actions in social networks, 15 "and 30" national network, magazines related to the behavior of our public and trade, in addition to actions in the POS, exploring its new positioning and accompanying the cultural movements that involve the young Brazilian.

What's Unique?
The mix of vibrant and neon pantone colors that represents the energy and the plurality of the young generation. Re-connecting an old brand to the young public through a colorful packaging.

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