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Haldirams Cookies

Design: Pencil Inc
Project Type: Produced, Commercial Work
Client: Haldirams
Location: New Delhi, India
Packaging Contents: Cookies
Packaging Substrate / Materials: Cardboard
Printing Process: Offset printing

All butter Nankhatai a historical shortbread biscuit since its made of dried naan which is flavoured with butter and nuts.

The packaging design is to maintain the legacy since it's the oldest form of bakery cookie biscuits and still sold in by lanes of old Delhi. We wanted the traditional biscuits packaging to be designed in such a way that people will buy its from shelves too.

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