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Monoprix Baby

Design: Extreme Agency
Project Type: Produced, Commercial Work
Location: France

Monoprix takes a new start in store with this new range of caring and hygiene for babies.

A new name and a new identity came to replace the previous brand Bout’Chou. The new collection, baptized « Monoprix bébé » (Monoprix baby), bets on modernity, technicity and softness to seduce young moms.

The entire design of the range has changed : shampoos, baby wipes, cotton pads etc. The product benefit is clear, the tone of voice is friendlier and, the last but not least, the brand introduces animals in the new products. A lion, a monkey, a koala, a sheep, a starfish,… over 30 animals were created by the agency. Our graphic choices bring emotion and a cheeky desire to collect them all !

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