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Original G Premium Craft Beer



Design: MAKE Creative Design Studio
CEO: Davor Kos
Project Type: Concept
Location: Porec, Croatia
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Foil stamping

The creation and development of the marketing line for the ORIGINAL G brand started with the idea, development and possible production of beer bottles (as packaging), along with the standardisation of their visuals: from materials to appearance and branding. From appearance to content – closely connected and professionally created.

The attractive bottle sits well in hands and has a matte white base onto which all the necessary information and visuals are directly printed: the brewery (logo, symbol, brand), name of the beer and the spokesperson of the brand.

Mafia bosses from the Prohibition Era (Capone, Lucky) up to Gotti – a modern day boss from the end of the 20th century - are the spokepeople for each type of beer represented in this application.

As such, the beer is personalized not only in terms of the content of the bottle, but also by its name and flavor. This encourages the potential beerlover to be interested and curious about the hidden flavor of the beer that corresponds to its name: CAPONE (amber), LUCKY (pale ale) and GOTTI (dark).

The different personalities are reinforced by three different strong and fiery colors (RGB – red, green and blue). This differentiates the visuals even more so, making them recognizable even from a distance and completely different from any other group of similar products in terms of design or attitude.

The closed texture packaging (white matte overlay) tempts every beerlover to believe that the enclosed flavor will open and explode with a storyline and an associative sequence will turn the „image“ into a story.

Just like the characters on the bottles, we believe that even the bottle itself will have an additional lifetime after usage (i.e. when empty) that will increase its durability as well as the economic and marketing value of the brand.

We wonder what kind of ghost will be released by opening the bottle… Therefore we can only say: Dial M for… Beer!

* This kind of visual presentation is not for the faint hearted!



What's Unique?
Mafia bosses from the Prohibition Era (Capone, Lucky) up to Gotti – a modern day boss from the end of the 20th century - are the spokepeople for each type of beer represented in this application. As such, the beer is personalized not only in terms of the content of the bottle, but also by its name and flavor. This encourages the potential beerlover to be interested and curious about the hidden flavor of the beer that corresponds to its name: CAPONE (amber), LUCKY (pale ale) and GOTTI (dark).






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