Popcorn Shed – Better Shelf Presence

Design: Martyn Garrod
Project Type: Produced, Commercial Work
Client: Popcorn Shed
Location: London, UK
Packaging Contents: Gourmet Popcorn
Packaging Substrate / Materials: Cardboard
Printing Process: Litho

Popcorn Shed is a British based gourmet popcorn company that launched in 2016 with three flavours (Salted Caramel, Rich Chocolate and Pecan Pie). They have relaunched their range, adding four new flavours, bringing their current range to 7 flavours.

Popcorn Shed gave us the task of turning their Chocolate flavour into a more vibrant colour (from brown to a bright purple). They wanted their signature sheds to remain shed-like but to have more shelf presence, so that they were not only appealing to the gourmet popcorn gift market but to jump off shelf in other retailers such as supermarkets and department stores. We made these taller, thinner and brighter