Return To Origins

Design: Baga
Project Type: Produced, Commercial Work
Client: Equanto
Location: Lisboa, Portugal
Packaging Contents: Frozen Food, Lasagnas, Snacks, Quinoa, Agave, Olive oil, Vinegar, Coconut products, Seeds, Flour, Breakfast mix
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Flexography

The nature, the earth, the humankind, the beginning of everything in perfect harmony. The rebranding of the brand Origins Bio has as its starting point the simplicity of nature and the way it multiplies into shapes. As foods that are made from ingredients provided by land, also the design is created by hand raised in order to allow the flow of the lines is more natural and allows a strong emotional connection with the consumer.

Directly from the field to you home. Origens Bio is food without artifice, natural and full of flavor. A total harmony in the ingredients, the meal and the remaining elements combine to create a Brand Organic Feeling establishing an emotional connection with the consumer. Based on a kitchen counter and at a time of creation of the meal, remembering the times when it had more flavor. A sense of contact with nature, trust and the possibility of having a meal made with the finest ingredients.

The simplicity lets you focus the consumer’s attention and enhance the products.

The coherence between all brand products, is designed to allow the growth of the range. Highlighting the most important aspects of each product.

What’s Unique?
A clearly linked to nature brand that respects the purity and simplicity of the ingredients, without artifice and is assumed to be ‘the’ option for those looking for a diet that follows the basic principles of respect for the environment.