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Simply Me Beauty

Creative Agency: Brandimage
Project Type: Produced, Commercial Work
Client: 7-Eleven
Chief Creative Officer: Don Childs
Art Director: Scott Smith
Designers: Jeff Raulie & Amanda Denhart
Production Artist: Ree Foltz
Brand Managers: Jenny Price & Anna Oris
Location: USA

7-Eleven was seeking to bring more female customers into their stores with a high quality, yet affordable cosmetics and beauty tools line. The seasonal on-trend assortment was specially geared to millennial “glam seekers on the go”. Utilizing black packaging to convey simplicity and sophistication, we created a sleek, modern brandmark, adding a touch of elegance through the use of gold foil-stamping and clean lines.

“It’s hard to find a group who appreciates the ROI of design more than 7-Eleven’s private brands team,” said Don Childs, Chief Creative Officer, at Brandimage. "7-Eleven’s mission to redefine the meaning of convenience through private brands, inspires us to tell a meaningful story through beautiful design that connects brands and consumers through packaging.”

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