Calabrian Chilli Pepper by Scalzo

Design: Studio La Regina
Photographer: Giuseppe Bianco
Project Type: Produced, Commercial Work
Client: Scalzo Conserve
Location: Italy
Packaging Contents: Chilli Pepper

Calabrian Chilli Pepper by Scalzo is a complete line of products based on Calabrese red pepper. Studio La Regina designed the packaging of this line, within the whole restyling of the corporate image.

The labels recall the graphics of the fire department signs to underline that the line is entirely dedicated to spicy. The graphics of the caps covers reiterates the concept showing it as pieces of cardboard burned on the edges.

The graphics have been revived in more bright colors for some elaborate products, while on all the packs there is a Spicy Scale which, with a playful graphic, allows you to immediately understand how spicy each product is.