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Fast & Fresco "È quasi pronto"



Agency: Auge Design
Creative Director: Davide Mosconi
Designer: Miriam Frescura
Photographer & Food Stylist: Claudia Castaldi
Project Type: Produced, Commercial Work
Packaging Content: Ready to use vegetables
Location: Italy

Ready to use vegetables bases to be combined with meat or fish at your choice to solve lunches and dinners in 15 minutes… isn't it a great idea? ​​​​​​​

CLIENT
Fast & Fresco. Young brand operating in the vegetables market distinctive for its cutting edge cooking process which allows, thanks to the machines speed, to keep the freshness of the ingredients.

ASSIGNMENT
Develope an original and explanatory pack for a revolutionary new product that is unprecedented in Italy.​​​​​​​

SOLUTION
We created a small original cubic packaging, using fresh and clear messages to provide all the key informations for the correct use of the product. The visual on the top emphasizes the original concept of the product: a pot with half preparation, to be completed in three simple steps. The three steps of preparation are explained in detail on the sides of the cube adopting bold and impactful numbers.​​​​​​​

PROCESS
Creation from scratch of the cluster design.







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