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Fat Tomato Ketchup

Design: MAISON D IDEE Prague
Creative Director: Martin Kušpál
Project Type: Produced, Commercial Work
Client: Fat Tomato Ketchup
Location: Prague, Czech Republic
Packaging Contents: Ketchup
Packaging Substrate / Materials: Plastic

We had fun creating a new packaging design for the brand Fat Tomato. Incorporating human looking faces with different expressions really added a twist to the bottle design. The difference between the two ketchup bottles is that one is made from red tomatoes and the other one is made from yellow tomatoes! It is super unique and different to have yellow ketchup in addition to red!

3 comments: Fat Tomato Ketchup

  1. wow can you have much more racial stereotyping in two pack designs

  2. Yeah this seems pretty racially insensitive...

  3. I'm surprised you're promoting racist designs like this on a global website. If you are going to display this then you should use it as an example to educate people about racism.


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