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Meghratun



Design: Beaver Creative Agency
Art Director: Tigran Hovhannisyan
Packaging Designer: Sona Manukyan
Photographer: Rita Mkrtchyan
Illustrator: Ingu Ayvazyan
Project Type: Produced, Commercial Work
Client: Meghratun Company
Location: Yerevan, Armenia
Packaging Contents: Honey, honeycomb, honey wine, honey balsam etc.
Packaging Substrate / Materials: Glass jar
Printing Process: Offset printing

The word "meghratun" in Armenian literally means "the honey house". Meghratun is a honey producing company. Their products are very original, and such products do need original packaging.

Honey has been used as a food product, medicine, as well as base for brewing traditional liquor for centuries. The company has managed to combine all the key resources that are needed to produce special and unique honey products. Thus, they produce honey, propolis, pollen, beeswax, honey wine, honeycomb and other products.

At the branding development stage our aim was to highlight the fact that the product has ecologically clear base. To reach this goal we have created hand-drawn illustrations that turn the packaging into an even more eye-striking one. The client's wish was to have such a packaging that would stand out among the great variety of designs.

With an effort that has been put into the work we have managed to fulfill our initial task, i.e. to create such a design that would give the feeling of being at an apiary.



What's Unique?
Our illustrations are all hand-drawn, created individually for our client. The bees on the packaging are cut out, thanks to what they look way too realistic.







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