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Parente Food



Design: Glum agency
Creative Director: Alessandra Santomarco
Project Type: Produced, Commercial Work
Client: Parente
Location: Italy, Puglia
Packaging Contents: Preserved vegetables in oil, marmalade and jams, the charcoal grilled vegetables, vegetables cream , olives
Packaging Substrate / Materials: Glass jars
Printing Process: Digital Printing

As part of a rebranding project for the Parente company, we designed the new label. In addition to the pack we have also designed the restyling of the logo, reinterpreted in a contemporary way to best match our packaging. Texture, illustrations and bright colors characterize the new packaging all to enjoy.

A packaging designed to capture the attention of the consumer, playing on typography and colors. A unique design that enchances the freshness and vivacity of Parente products.








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