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Proestilo



Design: Angelos Proestos
Project Type: Produced, Commercial Work
Client: Proestilo
Location: Athens, Greece
Packaging Contents: Silk Scarves
Packaging Substrate / Materials: Plexiglass
Printing Process: Hand-pulled silk screen printing

My main focus was to create from scratch a scarf that can be worn in 6-7 ways and at the same time to bring a different joyful feeling to the individual while wearing it, each time differently.

That research took me to create a scarf, sizing 180cm x 60cm. These dimensions occurred after measuring various types of female bodies in order to find the exact right sizing. Last -but not least- step was to create from scratch a packaging that will highlight the scarf and give the entire outcome a complete touch of a luxury and premium product.

A packaging that can be used additionally as a fine small storage box, for various elegant accessories such as sunglasses, watches, small jewelry but above all as the main “ambassador” of the scarf. An assembled-by-hand Plexiglas box, branded in silkscreen print, is the packaging of a Proestilo scarf.



What's Unique?
The packaging gives the spectator the ability to view the scarf form 360 degrees. And actually it highlights the entire product from all angles.






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