echo: The Complexity Behind Simplicity

Design: Shanshan Chen
Project Type: Student Project
School: Pratt Institute
Course: Fragrance Design
Tutor: Marc Rosen
Location: New York
Packaging Contents: Fragrance
Packaging Substrate / Materials: Ceramics, Metal, Plastic, Paper, Ribbon
Printing Process: Digital printing, Foil Stamping

echo is a fragrance that expresses the complexity behind simplicity. The fresh notes of echo will embrace you in a seductive constellation of scents in motion. It is a floral-scented fragrance that begins on a pure fresh note, ending in complexity. echo is reflection and continuance. The twisting shape of the bottle involves continuance and infinity. It conveys a concept that one individual may look similar to many others in this big world at first glance. However, there are actually infinite ways of understanding this individual. This fragrance creates the imagination of smell, echoing in your mind continuously.

What’s Unique?
The application of the reflective mirror through this whole package system conveys the idea of consciousness and subconsciousness. Psychologically, the mirror represents the threshold between the conscious mind and the unconscious mind. The mirror element evokes the complexity and sensitivity of this brand. ​​​​​​​

echo is specially designed for the ones who are young, chick, edgy, fashionable, sophisticated, independent and confident. They take care of themselves, and they wear fragrances for themselves instead of pleasing others. They do not wish to be simply and only judged as pretty women outside. They are also powerful inside. Likewise, a powerful woman also has a soft heart hidden in her hard shell. The shard edges of this bottle evoke the power and capability. When you touch the twisting edges, you will feel the subtle curves and smoothness. There is an unexpected contradiction hidden in this design. ​​​​​​​