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Lobster Belgian IPA

Design: Ilona Belous
Project Type: Produced, Commercial Work
Client: Delicateka
Location: Lviv, Ukraine
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Glass bottle, paper box

Lobster is limited edition craft beer for a summer season. First labels were created in summer 2017 and beer was realized in a small limited edition. The same year "Lobster" won a silver medal in worldwide competition "World Beer Idol 2017" in the Czech Republic. After successful realization, it was re-released in summer 2018.

The target market is young people, who like to try new things and experiment with different tastes. My challenge was to make this product fresh, eye-catching and not usual for the beer market. An interesting fact about Lobster is that it's one and only Belgian IPA beer despite the label it comes with. Both, me and the client, decided to make a white and black design of labels for the same kind of beer. The idea was to provide a choice of color to the customers, so they can take the one they like most and play a little bit with their minds.

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