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Design: R Agency
Creative director: Illia Anufrienko
Creative group head: Dima Liutyi
Copywriter: Kateryna Anufrienko
Project Type: Produced, Commercial Work
Client: Podkovan
Location: Kyiv, Ukraine
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset Printing

While other brands are trying to make their manufacturing cheaper, we remain true to the principles of brewing, even if they seem obsolete and commercially unprofitable. Our strength is in our old age.

When you drink beer everything becomes much better. Problems are solving, you become bolder and your eloquence simply does not have a limit. You're in for the ride of your life.

Stylistic combines classical linocuts, giving a reference to heritage. At the same time, due to more modern illustration style, the label is not dissonating with modern materials (like PET).

What's Unique?
The illustration was designed at the verge of 2 styles - classic linocut and comics, providing it with a modern style, while still reflecting on the company's rich history and culture.

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