Poset Kahve

Design: Zeki Michael
Photographer: Mehmet Bulent Firat
Project Type: Produced, Commercial Work
Client: Poset Kahve Istanbul
Location: Istanbul, Turkey
Packaging Contents: Steeped Coffee
Packaging Substrate / Materials: Plastic, Cardboard Box, Stickers
Printing Process: Digital Printing

Poset Kahve is a Turkish start up steeped coffee brand founded in June, 2018, Istanbul – sub-branch of Kafein Up Coffee Roasting. The main problem in this project was how we could introduce this product to the unfamiliar, conservative Turkish audience. By standing out in colours and design to build a fun relationship with the audience I believed this problem could be solved. As part of the exploration, to support the main message -‘Fresh Coffee Everywhere’- I also made a fun illustration, a big french press and a moka pot attached to a van which is now used as their trademark.