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Manufacturer: Pirells Innovative
Project Type: Concept
Location: Poland
Packaging Contents: Watch
Packaging Substrate / Materials: Paper

This packaging is a premium box for a watch. It is a very simple conception which underlines a smart and stylish product. The desiegners resigned from printing and replaced it by another action. The pattern visible on the packaging is made by cutting. It is a innovative solution for a packaigns made of coloured paper. This way to reduce production steps and costs. However the packaging still looks very impressive. The insert placed inside of the box does not look like usual insert used to hold the watch. It is a reference to cutted pattern on the top of the packaging. Because of that the packaging is unique and stands out from the other packagings. This premium box for a watch is a combination of simplicity and crative designing.

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