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Velvet



Design: Svoemnenie
Creative director: Andrey Kugaevskikh
Project Type: Produced, Commercial Work
Client: APU
Location: Moscow, Russia
Packaging Contents: Smooth vodka
Packaging Substrate / Materials: Glass bottle

How to catch Mongolian trendsetters with vodka? Here is the recipe: It should fully reflect their personality.

As proactive leaders they create a situation by causing something new to happen.

That's why we have placed divergent circles on the bottle as the metaphor of their impact on their surroundings, also it resemble the shape of a vinyl record that refers to music and nightlife. On other hand this element communicates smooth taste of the product.

Combination of contrasting glowing orange and deep emerald green, such dissonance allowed the product to become noticeable both on the shelf and in the bar.

The bottle has a special «tactile» effect due to the combination of different textures: matte and glossy at once








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