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Design: Blürb Studio
Project Type: Produced, Commercial Work
Client: VisPlantis
Location: Krakow, Poland
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Paper
Printing Process: Offset, Foil stamping, Screen printing

VisPlantis is a brand with a wide range of everyday skincare products. We were commissioned to refresh the brand identity with the whole packaging line. The products contain a high percentage of natural origin ingredients, which inspired us to substitute visually literal plants photography with mammography pictures of key ingredients. This transparency visible on the new pictures reflects the simplicity and clearness of product composition. The descriptions of products became as brief as possible which gave the basis to the new information architecture.

What's Unique?
We have used the mammography photography technique to create original and ephemeral illustrations of main ingredients. That solution turn out to be quite innovative and for that reason it became the topic of an article in the professional medical magazine.

1 comment: VisPlantis

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