Copado Beer

Design: Icaro
Project Type: Produced, Commercial Work
Client: Copado Brewery
Location: Guadalajara, Jalisco, México
Packaging Contents: Stout, Pale Ale, Hefeweizen, Ipa, White stout beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography

Copado is a new brewery starting here in Guadalajara, Jalisco, Mexico. Even though this is a new project, the founding partners are quite familiar with the beer market. One of them, Elba Copado, is a well known brewer teacher here in Guadalajara. These are some of the reasons they decided to start this project with a variety of five styles: Stout, Pale Ale, Hefeweizen, Ipa and White stout. About the design we can say that the client is proud of its mexican roots, and wanted to express this pride through shapes and colors resembling prehispanic motives, but with a minimalistic and contemporanean twist.