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Design: IDna Group
Creative director: Per Madsen
Project Type: Produced, Commercial Work
Client: Riemann
Location: Copenhagen, Denmark
Packaging Contents: Sun lotion

Riemann is a Danish manufacturer of best-in-class specialised skin care products. IDna Group was asked to redesign the Riemann P10/P20 sun protection packaging with respect to its heritage. With a shared sense of details and high design aesthetics IDna Group and Riemann began the design development – ending up with a deliberate iconic and clear design for the product range. The original P10/P20 design was designed back in the 1980s, and the retro style has survived and stayed cool for nearly 30 years. The redesign thus focused more on emphasising the product identity, giving the packaging an even stronger visual stand-out effect.

IDna Group have a solid experience in packaging design and have created brand identities for brands like Nestlé, Unilever, Arla, Anthon Berg and Coop.

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