UMBER Chocolate

Design: Mariam Sliem
Project Type: Student Project
School: The University of Westminster
Course: MA Design For Communication
Location: United Kingdom
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Digital printing

Umber is a British chocolate company that produces a delight chocolate by using cocoa beans from different countries and adding to it unique flavors inspired by each country. We categorize our products by the country which produce the cocoa beans. Further, all our chocolate products from fair trade resources, and also we contribute to charity activity to develop education for children in the counties that planting cocoa trees.

Mainly my concept is about the creation of visual elements that express the liquid chocolate feeling. The style is inspired by John Cocteau illustrations and Picasso drawings and Mandarin style of using colours. Also, I got inspired by each country original art such as African masks and Mexican day of the dead skulls. Also, I choose the colour pallet based on each country flag and famous flavours.

What’s Unique?
My style is based on tempering the chocolate and drawing with it on baking paper, which is the art direction for Umber. All the visual elements are liner art illustrated by tempered chocolate.