Velho Chagas

Design: BR – Design Firm
Project Type: Produced, Commercial Work
Client: Cachaça Velho Chagas
Location: Lisbon, Portugal
Packaging Contents: Cachaça, Spirits
Packaging Substrate / Materials: Glass Bottle
Printing Process: Matte paper, Golden Foil, Silver Foil, Bronze Foil

Cachaça is a distilled spirit made from fermented sugarcane juice and the most popular spirit among distilled alcoholic beverages in Brazil.

Cachaça Velho Chagas is distilled in Santa Efigênia de Minas, a very small municipality in the state of Minas Gerais, in the Southeast region of Brazil, by a family that produces this drink for more than 70 years. Velho Chagas is a very traditional Brazilian Cachaça, result of years of expertise on the art of distilling and is exported worldwide.

The ornaments, the portrait of “Velho Chagas” and the typography are bespoke, were first hand drawn and secondly replicated in computer, giving uniqueness to the brand. The design aesthetics and print finishings, with golden foil on black matte paper, represent the premium characteristics of the product. The portrait of Boaventura Branquinho, himself the “Velho Chagas” is represented on the top of the label, with his typical colonial hat and white suit.

On the neck label, it is written “Genuinamente Brasileira”, in a reference to the origin. The “Premium Silver” is not aged in wooden barrels and that is why it is crystal clear.

We have opted to differentiate it from the “Premium Gold” essentially by the color, replacing the black background by white and the golden foil by two tons of silver foil.