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Backhouse


Design: CF Napa Brand Design
Creative Principal: David Schuemann
Art Director: Antonio Rivera
Designer: Teddy Kurniawan
Project Type: Produced, Commercial Work
Client: O’Neill Vintners & Distillers
Location: Napa, United States
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle, Fasson 60# Luna WS
Printing Process: Offset

O’Neill Vintners & Distillers asked CF Napa to redesign the Backhouse wine brand to a boutique, artisanal selection to be sold exclusively on-premise primarily for by-the-glass programs. The packaging needed to appeal both to bar tenders as well as to consumers looking for a high-quality, credible selection amongst more recognizable national brands that are often viewed by consumers as albeit safe selections, less credible and of lesser quality.



What's Unique?
The illustration was hand-drawn to have an avant-garde sensibility that supported the brand story of the small house that was utilized as the office for the company in its early days.







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