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Bigsby’s Folly Winery


Agency: CF Napa Brand Design
Creative Principal: David Schuemann
Design Director: Kevin Reeves
Art Director & Designer: Antonio Rivera
Project Type: Produced, Commercial Work
Client: Bigsby’s Folly Winery
Location: Napa, United States
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle, 70# Bright White Felt - Weld
Printing Process: Offset

The client asked CF Napa to create the icon and brand packaging for their new urban winery and tasting room in Denver, Colorado. The inspiration for the name came from their dog Bigsby who was named after the iconic Bigsby & Kruthers men’s clothing store in Chicago made famous by Michael Jordan. The client chose a historic building to be the new home of their winery and we designed the label to harken back to the roaring 20’s, also known as the “Années Folles” or “Crazy Years” when wine production was forced underground and made in small batches for private consumption or at speakeasies. Bigsby himself dressed to the nines became the natural icon for the brand.



What's Unique?
The brand needed to incorporate the brand owner’s dog Bigsby, who was named after a famous men’s clothing store in Chicago made famous by clientele such as Michael Jordan. The client chose a historic building to be the new home of their winery in Denver, CO. and we designed the label to harken back to the roaring 20’s, also known as the “Années Folles” or “Crazy Years” when wine production was forced underground and made in small batches for private consumption or at speakeasies. Bigsby himself dressed to the nines became the natural icon for the brand.







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