Botany

Design: Loukas Chondros
Project Type: Concept
Location: Athens, Greece
Packaging Contents: Dried herbs
Packaging Substrate / Materials: Aluminium can
Printing Process: Digital printing

This project is about the creation of a series of containers for dried Mediterranean herbs, and more specifically, for the following herbal teas and condiments: mountain tea, thyme, oregano, sage and rosemary. The ultimate goal when it comes to the end result was the achievement of a clean, “raw” and plain image, as “raw” and natural as the herbs I was designing for. All the information needed is concentrated, compact and simple, on the container’s front. This was achieved through the use of a very minimal visual language, and by creating an icon for each herb. This theme of simplicity is what gives the packaging its grace. The result, is an exclusive, premium series of products.