Ethno Cream (Kids Line)

Design: Elena Besschastnaya
Project Type: Student Project
School: British higher school of art and design
Course: Visual Communication
Tutor: Leonid Slavin
Location: Moscow, Russia
Packaging Contents: Kids cream
Packaging Substrate / Materials: Plastic

Extension of the ETHNO Company’ body cream line for the adults “ETHNO FOR HIM” & “ETHNO FOR HER” with the limited body cream line for children – “ETHNO FOR HIM Kids cream” & “ETHNO FOR HER Kids cream”.

I was inspired to create such packaging design by an ethnic style of music and the ethnic motives in the rock-paintings.

As the adults line designed separately for different genders, the children line also has different fruits flavors for boys and girls. The difference is reflected on the packaging with the ethnic style stylization of fruit images (banana, apple and etc.) and the color of the whole tube.

This series of creams is designed for children ages 8-15 years.

What’s Unique?
I was inspired to create such packaging design by an ethnic style of music and the ethnic motives in the rock-paintings.

As the adults line designed separately for different genders, the children line also has different fruits flavors for boys and girls. The difference is reflected on the packaging with the ethnic style stylization of fruit images (banana, apple and etc.) and the color of the whole tube.