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Free Minute

Design: AVC (Agency of Visual Communications)
Project Type: Produced, Commercial Work
Client: Сaravan
Location: Minsk, Belarus
Packaging Contents: Tea
Packaging Substrate / Materials: Carton

The “Сaravan” which is a major tea and coffee distributor and producer in Belarus has brought to market its own tea brand in the economy segment.

Packaging design reflects the nature of the product - easy, friendly, democratic. The dial is a literal symbol of free minute. The story of a pleasant time while having a cup of tea is supported by a warm yellow background, smiles and emotional communication.

A simple and clear packaging in the tradition of the category helps the brand to occupy a tea niche firmly, promotes trust in a new product.

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