Kinder Concept

Design: Veronika Végh
Project Type: Concept
Packaging Content: Chocolate
Location: Hungary

The package of Kinder chocolate, which remains unchanged for many years is well known to everybody. It is easy to remember the boy with the blue sweater on the cover. However, I think there are many more opportunities concerning the design of this package. Driven by this thought, I have designed a new edition from a different view. My aim was to create a colourful and more friendly design for children, which inspires them to play and create. There are four monster faces on the boxes, their teeth represented by the chocolate bars. By changing the bars, different type of grimaces can be achieved, thus inciting children to play with them.