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Nagyi titka (Granny's secret)


Design: Melinda Módos
Project Type: Student Project
School: Corvin Artschool
Course: Graphic Design
Tutor: Judit Tóth, Réka Holló-Szabó
Location: Budapest, Hungary
Packaging Contents: Cake, Muffin
Packaging Substrate / Materials: Paper, cardboard
Printing Process: Digital printing

Nagyi titka is a fictional confectionery, the goal of which is to find the way back to traditional dishes and use natural ingredients instead of artificial coloring and taste intensifiers. Nagyi titka wants to be traditional and modern at the same time.

Nagyi titka would like to address primarily those, who find quality and conscious nutrition important. Each food has it's own fantasy name which reminds us of the nicknames our Granny gave us.



What's Unique?
When I created the brand design of Nagyi titka, my goal was to portray a "Grandma"-y atmosphere with the lavender color and the calligraphical letters of the logo. The simplified cookie pictograms with various colors maintain the modernity of the brand and the design. The keyhole from the logo is the connective element, which appears differently in each piece of the brand identity. The packagings are designed for small and normal sized muffins. Four pieces fit into both types. The specialty of the packaging is that the bottom of the box can be fully opened, which therefore can also function as a plate. At the top of the box there is a keyhole, which is not only a fun addition, but a small window as well, which allows us to see the muffins.







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