OPO Wine Spritzer

Agency: Think Bold Studio
Graphic Designer: Hugo Marques
Project Type: Produced, Commercial Work
Location: Aveiro, Portugal
Packaging Contents: Wine
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

In early 2018 a new product was introduced to the Portuguese market, a Portuguese white wine infused with natural fruit extracts, and it is sparkling 😉

The inspiration for the Branding and label design for OPO Wine Spritzer was the city of Oporto, famous for the ornaments of the wrought Iron Balconies and a traditional charm, these were the key inspiration for the design. The peacock is a symbol of the city park, colorful, vibrant and charming, it resonates with the brand values and gives a fresh look to the overall design.

What’s Unique?
The fresh colors and ornaments together with the metallic paper make the label catchy and attractive. The label shape is very unique and the peacock grabs the attention of the viewer.