PeMo Wine

Design: ADVISION
Project Type: Produced, Commercial Work
Client: The Wine People
Location: Trento, Italy
Packaging Contents: Wine
Packaging Substrate / Materials: Natural Textured Paper
Printing Process: Offset Pantone, Silver Hot foil and Silk screen varnish

The fox and the whale tell the story of this unique area: a typical Abruzzo scene is pictured – a vine is growing up a hillside topped with a tower, with the more unusual and eye-catching element of a whale and a fox clinging onto the steep slope.

The whale brings to mind links to the sea; the transparency of the water represents the clarity of the Pecorino, incredibly fresh and the perfect accompaniment to fish and seafood. The red colour of the fox’s coat embodies the intense red colour of Montepulciano and the intensity of this deep, rich and rugged red.