Rayon

Design: Alexander Shibaev
Project Type: Student Project
School: British Higher School of Art and Design
Course: Visual Communication
Tutor: Leonid Slavin
Location: Moscow, Russia
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, Plastic, Paper, Cardboard

This project is inspired by the aesthetic of Russian ghetto and rap.

Simple yet rough life in the city outskirts is reflected in a panel house window pattern and a minimalistic label design. Distinctive and aggressive spirit of Russian streets is echoed in the name “Rayon” (meaning “District” in Russian).