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Super Nature Wellness and Pulse Bowls

Design: Asprey Creative
Project Type: Produced, Commercial Work
Client: Vesco Foods
Location: Melbourne, Australia
Packaging Contents: Frozen meals
Packaging Substrate / Materials: Cardboard and plastic

Super Nature is a frozen meal brand featuring super food ingredients and has been doing a great job of promoting the health benefits and practicality of snap frozen food to Australians for the last 5 years.

The launch of the Super Nature Wellness Bowl and Super Pulse ranges was a huge leap forward for the brand, broadening it’s reach into a more genuine wellness space, and into more mealtime occasions.

This redesign of the brand’s key visual equities on pack helps to consolidate their core wellness positioning and has been hugely popular with health conscious Australians.

Super Nature has recently become Australia’s number one convenience meal brand - an impressive achievement given the size of their two multinational rivals.

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