Torta Pistocchi Firenze

Design: Bistrot Comunicazione
Project Type: Produced, Commercial Work
Client: Torta Pistocchi Firenze
Location: Italy
Packaging Contents: Chocolate Cake
Packaging Substrate / Materials: Paper

The Pistocchi cake of Florence is synonymous of excellence: it is a simple and delicious cake, with few ingredients of the highest quality and a careful artisan process. And this is precisely what we have chosen to evoke with the new packaging, in which there is no place for superfluous things. No frills, no superstructures. Everything is reduced to the essential, to show at the same time the purity and exclusivity of chocolate and to evoke its full flavor. In the new packaging then, just like in the Pistocchi Cake, simplicity and perfection meet with great care and elegance.