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Design: David Hovhannisyan
Project Type: Concept
Location: Russia, Moscow
Packaging Contents: Pharma
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Screen printing, Foil stamping

The Legend
Since ancient times fishermen and coastal inhabitants have used shark liver fat as a healing potion. It helped to heal wounds, strengthen the immunity and recover faster from an illness.

Illustrated through a graphical element looking like shark fin the predator became the central image of the concept, representing the power and the very high effectiveness of the preparation Akulavit. This is a strong and powerful image, that emphasizes the effectiveness of the product and furthermore helps to stand out on the competitive market.

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