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Agency: Feedback Brand Consulting & Design
Client: International Bakery
Location: Lima, Perú
Project Type: Produced, Commercial Work
Packaging Contents: Breads
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

International Bakery is a bakery products company located in Peru. They had their own brand and wanted to re-launch it for a mass audience, being its main sales channel stores and minimarkets. The product differentiation focuses on its handmade finish and the use of fewer preservatives, unlike its main competitors.

Our job was to carry out the brand strategy, logo creation and packaging for all its products: mold breads, pita bread, kekes, cookies, panettone, among more than 30 products.

In the project we seek to revitalize the brand with an interwoven edge like a basket that serves as a backing for the new logo and a color palette for each family of products in such a way that it is easy to identify in the gondola.

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