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Goan Masala

Design: Deepali Pathak
Project Type: Student Project
School: MIT Institute of technology
Course: Packaging Design
Location: Pune, India
Packaging Contents: Paste and Powders
Packaging Substrate / Materials: Aluminium, Cardboard
Printing Process: Digital Printing

Goan masala(spice) packaging is a classroom project. Goan masalas(spices) are the traditional spice mix that is unique to the state of Goa in India. There are four most important goan masalas that are Rechaedo , Xacuti , Garam Masala, cafreal . These are like premixed spices that can be directly used to make dishes.

The project brief was to design packaging for the individual spice mix and also to come up with a combo pack of all the four spices. The two of the spices are in the paste form and the other two are in the powder form. So I had to come up with a material that is suitable for taking both powder and paste for a long duration. So for spices I have used aluminium foil packets. The visual style for the packaging reflected the authentic Goan Culture with a contemporary touch. The pattern form for the packaging is inspired by the Gaon tiles that are used in the houses traditionally. For the secondary packaging , cardboard has been used as it will not add weight to the content and overall packaging. The cardboard packaging is in a form of a basket as it is like a pack of treat that a user would be buying.

What's Unique?
The packaging graphics make it a unique design. The spices in Indian market have a very recurrent graphics and it does not creates a sense of trying something new even though the product is new to the market. The exciting experience of making and devouring the Goan spices dish is reflected in the visual style for the packaging.

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