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Goods Room - Easy Tube


Agency: choice.studio
Design: Erik Musin, Aleksey Zadorozhnyi
3D: Timofei Popandopulo
Packaging Content: Shampoo, sauce, baby food, jam
Location: Russia


GOODS ROOM — technological brand from Russia. The mission is to simplify our life with creative and innovative products. The main direction — siliconic tubes for liquid products.

Compact shape enables to carry some necessary liquids around, for example — shampoo for the gym. Optimal volume solves a problem for tourists in long travels and short trips. Because of high-quality materials it’s save
to use even for childish nutrition.

Our studio had a plan to create a logo and unique shape for this company, to fit it together in one concept. Our team was inspired by simple things from the world around us. That’s why the stone’s shape became a foundation of this brand, as something compact, strong and reliable.

Shampoo, sauce, baby food, jam — thanks to GOODS ROOM you can just take it with you in any quantity without limitation. It’s easy to use, to transport, to squeeze — that’s what we call EASY TUBE.​​​​​​​






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