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Jack Cox



Design: makebardo­
Project Type: Produced, Commercial Work
Client: Jack Cox
Packaging Content: Bathroom spray
Location: New Zealand

About
Jack Cox is a bathroom spray made with care by Acetyl Organics in the surf town of Byron Bay, Australia. With a range of manly fragrances, you’ll not only show how considerate you are, but also prove you have good taste.

Statement
Jack Cox it a manly fragrance for considerate males. So, get back to demolishing your porcelain throne with impunity, and add ‘considerate’ to the list of manly accomplishments.



Design strategy​​​​​​​
Aimed at the male market, we created a true complicity with that audience. We worked all the visual identity through the question that the client shared with us in the brief as a general idea of the brand, “Who is Jack Cox?”

In response to that question, we worked on the visual identity in such a way that the guiding idea is to never put a ‘face’ to Jack Cox. We let it be a mystery and he would only be known through his anecdotes, stories and thoughts. In this way we'll create a myth and involve the public to be part of the legend. With this approach we've achieved a consumer loyalty, a true camaraderie.


Regarding the word-mark, the idea was to represent the core concept that Jack Cox is built of a lot of parts such as; experiences, stories, thoughts, reflections, friends, women, family, etc. Also we decided to highlight the ‘X’ to represent that anyone could be Jack Cox.

On the other hand, the colour palette clearly plays a leading role. With this palette we wanted to highlight the rugged, masculine and serious approach of the brand. It’s a desaturated and cold palette with a touch of gold to give a premium and heritage look. We achieved a colour palette that enhances the mystery side of the brand with a slick and modern appeal, that stands out from the competition.

Overall, we have created a bold brand-mark that is astute, elegant and highly appealing to any modern man.






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