Juice & Lab

Agency: NERO ATELIER
Creative Director: Yohanes Raymond
Designer: Raymond
Project Type: Produced, Commercial Work
Client: Juice & Lab
Location: Los Angeles, CA
Packaging Contents: Juice Detox
Packaging Substrate / Materials: Glass Bottle

The trend of detox juice diets has been growing recently. Many new types of diets were introduced into the community. Some are based on science, some are based on mere experience. One type of diet that began to be famous in the community is a type of detox diet. This diet is claimed to be able to accelerate the detoxification process so that it helps expel toxins in the body. Some people may feel better after running a detox diet, not a few who claim detox diets make them feel fresher and more energetic. Digestion becomes smoother and the tongue becomes more sensitive to taste.

This can be caused because you don’t eat foods that are “heavy” for digestion. Meat, fast food, high-carbohydrate and fat foods, all overload your digestive tract. When you do not eat these foods at all and switch to only eating fruit vegetables (especially in liquid form), you may feel your body becomes lighter and fresher. Smoother digestion is also due to the fruits you consume, increasing fiber intake certainly helps the digestive system work better.

Juice & Lab from Los Angeles, CA with experience in serving detox juice drinks issued a new product called Jus. And they asked us to help them in building a brand that is dynamic, elegant, youth but still simple so that the market can be well received. The concept of detox juice combines fruit and vegetable choices chosen for health. The main idea of using fruit and vegetable illustrations using vibrant colors – modern makes this product more standout and catchy on the market.

What’s Unique?
The concept of detox juice combines fruit and vegetable choices chosen for health. The main idea of using fruit and vegetable illustrations using vibrant colors – modern makes this product more standout and catchy on the market.