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Labnosh Light Bar


Design: Ahra song
Project Type: Produced, Commercial Work
Client: Egnis Inc.
Location: Seoul, Korea
Packaging Contents: Protein bar, Diet bar
Packaging Substrate / Materials: Plastic, Paper
Printing Process: Gravia printing, Offset printing

Labnosh is a food technology brand that propose the new alternative way for the development of food culture. They use bold and unique communication looks so they can deliver the impression that they are leading a new food market.

This bar is for the people who wants to lose their weight and feel awesome every day. The name, "Light bar" means It has enough nutritious for a healthy diet but the calories is certainly light.

The important thing for this bar package was that it had to look unique and attractive: because Labnosh wanted to say people that diet is not boring and difficult, and respect their effort to make healthier themselves, so I added a message "Cherish Yourself" at the front the bar. and by using the strong one color, It can be looks more special than other energy bar.

The ingredients (Almond, Peanut, Cranberry) images of the bar not only intuitively shows the materials used in the bar, but also acts as a graphic element that emphasizes the overall design.








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