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Lecker Deli


Design: Hye Min Lee
Project Type: Student Project
School: Academy of Art University
Course: Graphic Design
Location: San Francisco
Packaging Contents: Sausages, Goose fat, salami, ham, kassler, egg noddle, and breads, pickle, 3 different flavors mustards, cheese, and butter
Packaging Substrate / Materials: Kraft Paper

Design Objectives:
Making new German deli brand and packaging. Harmony of traditional and modern feeling to show their historical family business feeling. Old feeling fonts and modern style layout will be combined to show their own characteristics.

Theme:
Authentic, handmade, and harmony of old and new








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