Mezzavia

Design: Casaviaual
Project Type: Produced, Commercial Work
Client: Mezzavia
Location: Italy
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

The idea is to create, through the illustrations, the world of Mezzavia which is divided into two souls, one rigorous like the recipes of beers and the other colorful and fun like the spirit of the brewers. All the visual identity is based on that concept – starting from the very classic logo, black cover image and the colorful on the label which represents the souls of the beer ( because the beer make you happy! )