Mocktail Club Packaging Rebrand

Design: Design Army
Project Type: Produced, Commercial Work
Client: Mocktail Club
Location: Washington, D.C., USA
Packaging Contents: Non-alcoholic cocktail
Packaging Substrate / Materials: Glass

Creative agency Design Army just rebranded the premium crafted, non-alcoholic cocktail brand Mocktail Club—and the design couldn’t be more delicious, artsy, and refreshingly chic.

Through stunning abstract art that morphs together distinct hues, the fruit-blended drinks come kicking alive through ethereal watercolor that speaks to the eye-popping flavor. While the crisp, sans-serif font makes for a bold, unexpected look.

For the brand photography, the natural ingredients are gorgeously and dramatically showcased against clean, white backgrounds with each cocktails’ fruit-infused flavors—making you thirst for something amazing.