Oyatsu TIMES

Creative Director: Eisuke Tachikawa (NOSIGNER)
Art Director: Eisuke Tachikawa (NOSIGNER), Yuzuru Dodo (DODO DESIGN)
Designer: Kosuke Noma (NOSIGNER), Kazuhiko Hasegawa, Maya Asada (DODO DESIGN)
Illustrator: Masatoshi Tabuchi
Copy Writer: Hiroko Kawabata
Photo: Suguru Ariga
Producer: Eisuke Tachikawa (NOSIGNER), East Japan Railway Company, East Japan Railway Trading Co., Ltd.
Project Type: Produced, Commercial Work
Packaging Content: Snacks
Location: Japan

In supporting the affected areas from the Great East Japan Earthquake, we Together with JR East Group (East Japan Railway Company), we released the “Oyatsu (Japanese for “snack”) TIMES” series, as original product from “NOMONO” project, which aims for the rediscovery of communities in Japan. the brand for snack products to revitalize the region and local communities. We sent out small packaged bags to snacks shops that already produce products in Eastern Japan. We created a new market for small snacks shops of the region, by distributing them throughout the country making use of empty cargo compartments of JR night buses. Inspired by newspapers we used this as our base design, where on the front was written “Producer’s article” and on the back, a “Destination article”. By writing like media, its’ looks had a combined message and feel as if it were a railroad company destination campaign.